Hartsook Institutes Faculty Books

Hartsook Institutes’ faculty is required to present, contribute and publish.  The faculty is published widely.  With articles and presentations too numerous to list here, t he following books and chapters are published by its faculty.

Hartsook Institutes collects faculty books in the Hartsook Library to make them available to students, prospective students and fundraisers. Most books, listed in alphabetical order, are available. Where possible, click on the book cover to order.

Assessing Charities Using Data Envelopment Analysis by Tofallis C and Sargeant A in Performance Measurement – Past, Present and Future, Neely A (Ed), Centre for Business Performance, Cranfield University, (2000)

Benchmarking Charity Costs, Charities Aid Foundation by Sargeant A and Kaehler J. West Malling (1998)

Building Donor Loyalty: The Fundraiser’s Guide to Increasing Lifetime Value
by Adrian Sargeant, Elaine Jay. Wiley, John & Sons, Incorporated, September 2004; Jossey Bass, San Francisco.

Closing that Gift!
by Bob Hartsook. ASR Publishing, first printing 1999.

Direct and Interactive Marketing
by Adrian Sargeant, Douglas C. West. Oxford University Press, August 2002

Direct Marketing
by Sargeant A in The Oxford Textbook of Marketing, Blois K (Ed), Oxford University Press, Oxford (1999)

“Fundraising Events”
by Karin L. Cox in Fundraising Principles and Practice, Adrian Sargeant, ed. Jossey-Bass (2010)

Fundraising Management: Analysis, Planning and Practice
by Sargeant A and Jay E. Routledge, London (2004)

Fundraising Principles and Practice by Adrian Sargeant, PhD and Jen Shang, PhD.  Jossey-Bass (2010)

Getting Your Ducks in a Row!
by Bob Hartsook. ASR Publishing

How to Get Million Dollar Gifts and Have Your Donors Thank You!
by Bob Hartsook. ASR Publishing

Individual Giving Behaviour: A Multidisciplinary Review
by Sargeant A and Woodliffe L in Sargeant A and Wymer W (Eds) The Routledge Companion To Nonprofit Marketing, Routledge, London (2007)

A Lifetime Of Giving: An Analysis of Donor Lifetime Value’
Charities Aid Foundation, Sargeant A and McKenzie J. West Malling (1998)

“Major Gift Fundraising”
by Bob Hartsook in Fundraising Principles and Practice, Adrian Sargeant, ed. Jossey-Bass, March 2010

Marketing Management For Nonprofit Organizations
by Sargeant A. Oxford University Press, Oxford. (1999)

Marketing Management for Nonprofit Organizations, (3rd edtn)
by Sargeant A. Oxford University Press, Oxford

Marketing Management for Nonprofit Organizations, (2nd Edition)
by Sargeant A. Oxford University Press (2004)

Marketing W Organizacjach Non Profit, Oficyna Ekonomiczna, Measuring and Managing Donor Value
by Sargeant A and Jay E in Thoughtful Fundraising, Mordaunt J and Paton R (eds). Routledge, London (2007)

The Routledge Companion To Nonprofit Marketing
by Sargeant A and Wymer W. Routledge London (2007)

National Occupational Standards for Fundraising, UK Workforce
by Hub, London, Sargeant A and Shang J (2008)

“Marketing for Nonprofit Organizations”
by Sargeant A in Baker M.J. and Hart S.J. The Marketing Book, 6th Edition, Butterworth Heinemann, London (2008)

Million Dollar Donors: Their Problems and Your Potential
by Art Frantzreb

Nobody Wants to Give Money Away!
by Bob Hartsook. ASR Publishing

Not on This Board You Don’t
by Arthur Franzreb, first printing (1997)

On the Money!
by Bob Hartsook, ASR Publishing, first printing (2004)

“Planned Giving”
by Matthew J. Beem in Fundraising, Principles and Practice by Adrian Sargeant, ed. Jossey-Bass (2010)

Reality Fundraising!
by Robert F. Hartsook, ASR Publishing, first printing (2005)

Results-Driven Fundraising
by Matthew J. Beem. ASR Publishing (2010)

“What Turns Donor’s On? What Turns Them Off?”
by Sargeant A. in A Lot of Give by Walker C and Pharoah C. Hodder and Stoughton (2002)